What we need from you
Each card explains the context, your options, and what we recommend. Some decisions are marked urgent because other work depends on the answer.
Blocking work
2 decisions holding things up
Confirm active markets for Colorado and Pennsylvania
Context
Both locations appear to have physical addresses but no live Google Business Profiles in the current audit notes.
Options
Treat as active SEO markets, defer until confirmed, or exclude from current local SEO scope.
Recommended
Confirm active service status before building location ecosystems.
If delayed
Location strategy and GBP work may remain blocked for these markets.
Confirm city pages to keep, merge, or remove
Context
The current city footprint is broad and may include overlapping or thin pages.
Options
Keep all pages, consolidate overlapping pages, or prune low-value pages.
Recommended
Prioritize cities with real demand and business value.
If delayed
Design and SEO scope may be overestimated or misdirected.
Open
1 other open decision
Assign owner for review generation
Context
GBP growth needs a recurring operational process, not a one-time fix.
Options
Client owns review requests, SEO provides templates, or PM coordinates cadence.
Recommended
Assign a client-side owner and cadence.
If delayed
GBP trust signals may remain weak even if profiles are technically updated.